Advertise in the print edition of the Northside News!

Download our 2017 Northside News Deadlines & Rates!

Please contact Lauri Lee, our ad sales coordinator, for ad reservations and questions. She can be reached at (608) 230-1222 or by email.

The Northside News is a free community newspaper distributed every two months by bulk mail to 13,400 households and businesses on Madison’s Northside.

Most people keep our paper around until they receive the latest issue, so your ad is right at hand for your customers.

The Northside News uses walk-sequence saturation mailing, reaching close to 100% of Northside addresses, including apartment buildings and many individuals who do not subscribe to other newspapers.

*We do not offer online advertising yet.  Please check back soon!

Print Edition Advertising FAQ

What are your ad sizes and rates?

Download our 2017 Northside News Deadlines & Rates!

Inserts are available. Please call (608) 230-1222 for rates.

Odd size ads are an option, but please call first. Ads are charged by the column inch.

Ad Size Description Dimensions Price Color Charge
Sixteenth Horizontal 2 columns wide by 2″ tall 4.917″ wide x 2″ tall $64 $20
Sixteenth Vertical 1 column wide by 4″ tall 2.375″ wide x 4″ tall $64 $20
Eighth Square 2 columns wide by 4″ tall 4.917″ wide x 4″ tall $128 $35
Eighth Vertical 1 column wide by 8″ tall 2.375″ wide x 8″ tall $128 $35
Quarter Page 2 columns wide by 8″ tall 4.917″ wide x 8″ tall $256 $55
Half Page 4 columns wide by 8″ tall 10″ wide x 8″ tall $512 $100
Full Page 4 columns wide by 16″ tall 10″ wide by 16″ tall $1024 $190

What is the rate per column inch?

Ad rates are $16.00 per column inch for grayscale ads. We offer special rates for nonprofits. Please contact Lauri Lee at 608-230-1222 or email for more information on our nonprofit rates.

What are the deadlines?

2017 Article, Photo & Advertising Deadlines
Download our 2017 Northside News Deadlines & Rates!

Issue Deadline Distribution Dates
Feb/March 2017 Tuesday, Jan. 3, 2017 January 26 – 30
April/May 2017 Monday, March 6, 2017 March 30 – April 3
June/July 2017 Monday, May 1, 2017 May 25 – 29
August/September 2017 Wednesday, July 5, 2017 July 27 – 31
October/November 2017 Tuesday, Sept. 5, 2017 September 28 – October 2
December 2017/January 2018 Monday, Oct. 30, 2017 November 24 – 28

What is the correct format for my ad?

We accept ads at Adobe PDF files, 1200 dpi. We cannot guarantee the print quality of ads we receive as other file types. If you cannot send us a PDF file, please call us to talk about options and ensure we can process your ad on our computers BEFORE you put forth time and effort in creating your ad.

Black and white ads must be grayscale PDF files.

Color ads must be CMYK PDF files. Spot colors do not work.

If your ads are not in the proper format, they will be returned to you for corrections.

Do you offer color ads?

Yes! We accept full color ads! Color ads are reserved on a first-come, first served basis, as space for color ads is limited.

For color ads, please see “What are you ad sizes and rates?” (above) for the pricing information on color ads.

Color ads must be in the CMYK profile. Call (608) 230-1222 with questions.

Do you offer design services?

Yes, we offer design and layout services. We gather your information and create an ad for you.

First-time advertisers receive complimentary design services.  After that, design services are billed $28/hr in 15 minute increments.

Who can advertise?

We accept ads from advertisers in and outside our publication area.

NOTE: Due to federal nonprofit bulk mail regulations, we cannot accept ads from insurance companies, travel agencies, or any ads that promote credit cards or have credit card logos on them.

Do you accept credit cards?

Yes, we accept online credit card payments. When you receive your electronic invoice, you can click on the payment link to pay by credit card.