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Northside News Advertising

Advertise in the print edition of the Northside News!

Please contact Colin Murray, our ad sales coordinator, for ad reservations and questions. He can be reached at (608) 230-1222 or by email.

The Northside News is a free community newspaper distributed every two months by bulk mail to +13,700 households and businesses on Madison’s Northside.

Most people keep our paper around until they receive the latest issue, so your ad is right at hand for your customers.

The Northside News uses walk-sequence saturation mailing, reaching close to 100% of Northside addresses, including apartment buildings and many individuals who do not subscribe to other newspapers.

*We do not offer online advertising yet.  Please check back soon!

Print Edition Advertising FAQ

What are your ad sizes and rates?

Inserts are available. Please call (608) 230-1222 for rates.

Odd size ads are an option, but please call first. Ads are charged by the column inch.

Ad Size Description Dimensions Color/BW
Sixteenth Horizontal 2 col wide by 2″ tall 4.917″ wide x 2″ tall $88
Sixteenth Vertical 1 col wide by 4″ tall 2.375″ wide x 4″ tall $88
Eighth Square 2 col wide by 4″ tall 4.917″ wide x 4″ tall $176
Eighth Vertical 1 col wide by 8″ tall 2.375″ wide x 8″ tall $176
Quarter Page 2 col wide by 8″ tall 4.917″ wide x 8″ tall $352
Half Page 4 col wide by 8″ tall 10″ wide x 8″ tall $704
Full Page 4 col wide by 16″ tall 10″ wide by 16″ tall $1408

What is the rate per column inch?

Ad rates are $20.00 per column inch for grayscale ads and $22.00 per column inch for color ads. We offer special rates for nonprofits. Please contact Colin Murray at 608-230-1222 or email for more information on our nonprofit rates.

What are the deadlines?

2022 Article, Photo & Advertising Deadlines

Issue Writers Meeting*
(4-5:30pm)
Deadline Distribution Dates
Feb/March 2023 Monday, Dec. 5 Wednesday, Jan. 4 Jan 25
April/May 2023 Monday, Feb 6 Wednesday, Mar 1 March 28
June/July 2023 Monday, April 3 Wednesday, April 26 May 23
Aug/Sept 2023 Thursday, June 1 Wednesday, June 28 July 25
Oct/Nov 2023 Tuesday, Aug 1 Wednesday, Aug 30 Sept 26
Dec 2023/Jan 2024 Monday, Oct 2 Wednesday, Oct 25 Nov 21


*Volunteer writers meetings are open to the public and currently held via Zoom.
Email editor@northsidenews.org or call 204-7015 for details.

What is the correct format for my ad?

We accept ads at Adobe PDF files, 1200 dpi. We cannot guarantee the print quality of ads we receive as other file types. If you cannot send us a PDF file, please call us to talk about options and ensure we can process your ad on our computers BEFORE you put forth time and effort in creating your ad.

Black and white ads must be grayscale PDF files.

Color ads must be CMYK PDF files. Spot colors do not work.

If your ads are not in the proper format, they will be returned to you for corrections.

Do you offer color ads?

Yes! We accept full color ads!

For color ads, please see “What are you ad sizes and rates?” (above) for the pricing information on color ads.

Color ads must be in the CMYK profile. Call (608) 230-1222 with questions.

Do you offer design services?

Yes, we offer design and layout services. We gather your information and create an ad for you.

First-time advertisers receive complimentary design services.  After that, design services are billed $48/hr in 15 minute increments.

Who can advertise?

We accept ads from advertisers in and outside our publication area.

NOTE: Due to federal nonprofit bulk mail regulations, we cannot accept ads from insurance companies, travel agencies, or any ads that promote credit cards or have credit card logos on them.

Do you accept credit cards?

Yes, we accept online credit card payments. When you receive your electronic invoice, you can click on the payment link to pay by credit card.