By Katie Gallagher
NewBridge Madison

In September the NewBridge Madison Board of Directors announced that it had selected Jim Krueger as the organization’s next executive director. NewBridge provides case management, nutrition, home chore, volunteer guardianship, representative payee and senior activities programming to 10,500 older adults in Madison and Monona.

“We are excited for Jim to bring his leadership to NewBridge as we continue to implement our vision of becoming the community’s first call for healthy aging services,” said Board President Barbara Zabawa. “Throughout the competitive search process, Jim’s passion, fiscal responsibility and the personal connections he’s formed with NewBridge members set him apart.”

Krueger has served as fund development director of NewBridge since the organization’s inception in January 2019. He previously worked for 11 years at the North/Eastside Senior Coalition (NESCO) with six of those years as executive director. Krueger played a critical role in the successful merger of the four Madison senior coalitions that led to the creation of NewBridge.

“I am excited to work with our exceptional management team, staff and volunteers to help NewBridge meet the challenges older adults will face over of the next decade,” said Krueger. “I look forward to continuing the amazing work done by NewBridge in our community.”

Krueger assumed executive director duties Nov. 4, and succeeds Marcia Hendrickson, who is retiring. He lives in Sun Prairie with his wife, Lisa.